DIRECTION, Digital Media
“WELCOME TO YOGAWORKS” (2022)
Developed and directed original digital advertisement for YogaWorks towards its then upcoming rebrand + Creative direction + Art direction + Post-production supervision + Talent management + Media distribution and planning
“Now is the Time” (2021)
Developed and directed original digital advertisement for YogaWorks' new digital yoga platform focusing on portability in a world + Creative direction + Art direction + Post-production supervision + Talent management + Media distribution and planning
THANK YOU CARD LAUNCH VIDEo
Project: Thank You Card Campaign LAUNCH
Role: Concept, Creative Direction, Cinematography, Editing
A short-form video created to LAUNCH good neighbor’s new thank-you cards. This piece was conceived, shot, and edited end-to-end. CENTERED AROUND THE DAY-TO-DAY MOMENTS OF GRATITUDE PEOPLE EXPERIENCE WHILE VISITING GOOD NEIGHBOR’S FLAGSHIP BALTIMORE SHOP, the video offers AN aSPIRATIONAL CALL FOR ALL OF US TO SAY “THANK YOU” WITH INTENTION.
AUDIO: GONE, GONE / THANK YOU (INSTRUMENTAL) by TYLER THE CREATOR (℗ 2019 VCOLUMBIA RECORDS, A DIVISION OF SONY MUSIC ENTERTAINMENT)
THANK YOU CARD TEASER VIDEo
Project: Thank You Card Campaign Teaser
Role: Concept, Creative Direction, Cinematography, Editing
A short-form video created to introduce good neighbor’s new thank-you cards. This piece was conceived, shot, and edited end-to-end, marking my first foray into moving image. Rooted in warmth and tactile memory, the video offers a quiet reflection on presence, attention, and gratitude.
AUDIO: raat ki rani (Khruangbin Remix) bY Arooj Aftab, Khruangbin (℗ A Verve Records release.; ℗ 2025 Verve Label Group, a Division of UMG Recordings, Inc.; © 2025 Verve Label Group, a Division of UMG Recordings, Inc.)
AT-Home Class Series (2020-2022)
Conceptualized and developed a weekly class series led by YogaWorks’ most popular instructors across owned media channels, providing a mix of live and pre-recorded content.
+ Creative direction + Art direction + Media production + Post-production supervision + Talent management + Media distribution and planning